As we close out the first quarter of 2025, Wholesome Goods is celebrating another incredible season of growth, innovation, and teamwork! From new team members and product launches to major retail expansions and exciting industry events, Q1 was packed with milestones (and a lot of wholesome fun).
Let’s dive into the highlights:
Team & Personnel
The heartbeat of Wholesome Goods is our incredible team, and Q1 was all about growth, collaboration, and celebrating our people!
New Hires & Team Changes
We’re growing! This quarter, we welcomed five incredible new team members:
- Raphael Restrepo – Software Engineer
- Rachel Beland – Content Writer
- Riley Monsour – Retail Relationship Coordinator
- Ticaro Heath – Sourcing & Procurement Specialist
- Chloe Estavil – Transportation & Distribution Specialist
In addition to growing our team, we’ve been fostering even more cross-department collaboration to spark fresh ideas and strengthen teamwork. With new initiatives in place, teams are working more efficiently than ever—driving innovation, creativity, and success across the board!
Employee Development & Training
Growth is a priority at Wholesome Goods—both individually and as a team.
This quarter, nearly everyone completed the Asana Foundations Course, streamlining workflows and boosting efficiency. We also strengthened our cybersecurity skills with a hands-on workshop led by our IT Manager, Khalid. A big thanks to him for keeping our team sharp and our data secure!
Employee Recognition
A huge shoutout to our Employee Spotlights for their incredible contributions this quarter:
⭐ January: Jacob Bemo, Videographer
⭐ February: Cece Nowicki, Set Stylist Assistant
⭐ March: Samantha Ford, Director of Research & Content
We’re Hiring!
Looking to join a fast-growing, dynamic, and enthusiastic team? Or do you know someone who is? We’re actively hiring for these roles:
- Conversion Rate Optimization Manager
- Director of Global Product Quality Assurance Control and Compliance
- Accounts Payable Specialist
- Staff Accountant
Product Launches & Retail Expansion
New products, major retail wins, and exciting media features—Q1 was a game-changer for our brands! Let’s take a closer look at the products and partnerships that made waves this quarter.
NEW Product Launches
From wellness essentials to home comforts and pet care, here’s what launched this quarter:
Pattern Wellness:
- Tote Bag & Pill Case
- Saffron Extract
- PMS Complex
- Glutathione
- Magnesium Complex
- Fibro Complex
- Vision Complex
- Sea Moss Complex
Suggested Read: Discover Your New Wellness Essentials: Meet Our Latest Arrivals
Cosy House (US):
- Tote Bag
- Flannel Sheets & Pillowcases
- 100% Bamboo Fitted Sheet
- 100% Bamboo Duvet Cover
- Laundry Sheets (Fresh & Unscented)
PupGrade:
Beachwood Essentials:
Retail Expansion
Q1 was a game-changing quarter for Wholesome Goods, with major retail wins bringing our brands to even more customers nationwide!
🏆 PupGrade’s Walmart Debut: A Huge Milestone!
On March 8th, PupGrade officially hit the shelves in 773 Walmart stores nationwide—a momentous achievement for the brand. This launch was the result of months of hard work, planning, and dedication, making PupGrade more accessible than ever to pet parents across the country.
Suggested Read: PupGrade’s Walmart Launch: Everything You Need to Know
🎯 Pattern Wellness Joins Target.com!
Wellness just got more accessible! Pattern Wellness officially launched on Target.com, making our premium supplements easier than ever to shop. This expansion aligns perfectly with our mission of bringing high-quality, science-backed wellness solutions to more people.
Sales Events & Media Appearances
From national TV features to exclusive sales events, Q1 was filled with exciting moments that put our brands in the spotlight!
- 📺 Good Morning America featured our Lux Sheets & Quilts on March 11th, bringing cozy comfort to a national audience!
- 🛒 The ABC Secret Sale on January 17th was a hit, with Flannel Sheets & Luxury Pillows flying off the virtual shelves.
- 📍 Beachwood Essentials is making its debut on 40 Boxes on March 17th, offering Diffusers & Oils to a whole new audience.
Giving Back
Our brand, Cosy House Collection, had the honor to partner with FabFitFun for the Build-A-Box event, a program designed to deliver essential items and a touch of hope to hose affected by the devastating Los Angeles wildfires. You can read more about this event and how Cosy House contributed here: Sharing Comfort & Hope: Cosy House Collection Supports Wildfire Relief.
Marketing & Content
From big events to social media milestones to content creation, our marketing and creative teams were on fire this quarter!
Events
🐶 Tampa Bay Humane Society’s Bark in the Park! Our PupGrade team had a blast supporting this heartwarming event. Read more about this incredible event and PupGrade’s role here: Bark in the Park 2025: Giving Back to Tampa’s Homeless Animals
🌎 Gearing up for Global Pet Expo! For the first time, PupGrade is bringing its own booth to Global Pet Expo! We’re beyond excited to showcase our products and connect with pet lovers everywhere. Stay tuned for behind-the-scenes moments as we make our mark and introduce exciting innovations to the pet care world! Stay tuned for a full recap of our time at the event!
Social Media
📈 @pupgradeofficial hit 3,000 followers on Instagram!
Pods & PR teams began collaborating on organic social content, and the numbers prove it was a great move!
Content Creation
📝 Q1 brought a strong focus on fresh, engaging content across our brands’ blogs! Explore the latest tips, stories, and product spotlights from Cosy House, PupGrade, and Pattern Wellness.
Looking Ahead…
Q1 2025 was packed with momentum, and we’re only getting started. With new product innovations, retail growth, industry events, and exciting partnerships on the horizon, the rest of the year is shaping up to be even bigger.
A huge thank you to our amazing team, customers, and partners for making these milestones possible. Stay tuned—there’s so much more ahead in 2025! 🚀
