Seven incredible years of Wholesome Goods…what an exciting milestone!

From our humble beginnings to becoming a trusted name in wellness and home essentials, these seven years have been a journey of growth, innovation, and connection. And we, of course, couldn’t let this occasion pass without a celebration to match the moment’s significance.

A Wholesome Celebration

What better way to celebrate than with a “Lucky 7” Casino-themed blowout? However, the road to the big night wasn’t without its challenges.

Hurricane Helene made an unwelcome visit the week before, causing significant devastation to our local community. Unfortunately, our original venue was among the many affected. But in true Wholesome Goods fashion, our team rallied, found a new location, and made the party happen.

After everything everyone went through with Helene, the celebration was a much-needed moment of joy, connection, and well-deserved fun. Complete with exciting games, truly amazing food, and a room full of people dressed in their Vintage Vegas best, it was a night to remember with the people who made this milestone possible.

Then & Now: From Humble Beginnings to Industry Disruptor

Wholesome Goods was created out of a need to organize, develop, and rapidly scale ideas into fully functioning businesses—all with as little friction as possible. We began our journey with an arsenal of great products and a vision for them to have the wholesome qualities we relish, like healthy, affordable, and eco-friendly.

Fast forward seven years, and Wholesome Goods is thriving—expanding rapidly into new markets and niches.

What started as a young, inspired company is now a force to be reckoned with, holding a portfolio that includes 135+ product lines, and 4,000+ SKUs across multiple categories. We’ve unlocked the secret to producing superior-quality goods at a fair price, and the possibilities for growth are endless.

As we continue to innovate and expand, our commitment to offering mindful, wellness-focused products remains at the heart of everything we do. With each new product launch, we strive to develop even more amazing products that embody the wholesome qualities we hold dear. And trust us—this is only the beginning.

Key Milestones & Notable Moments

Our company has experienced remarkable growth and has worked hard to achieve significant milestones. These moments not only reflect the hard work and dedication of our Wholesome team, but also showcase our commitment to innovation, customer satisfaction, and continued excellence.

Awards & Recognition

• Homebase Top Local Workplace Award (2024): Wholesome Goods
• Newsweek Recognition: Cosy House Collection
  • America’s Best Trending Online Shops (2021) in the Home Living category.
  • Best Online Shops (2023) in the Home Décor and Textiles category.
  • Fastest Growing Online Shops (2022) Home Décor and Textiles category.

Fast Wholesome Facts

• 4,000+ SKUs across 135+ product lines
• 28 omnichannel marketplaces across the US, UK, and EU
• 13 distribution hubs worldwide
• 40 individual Shopify stores in 12+ languages
• 100+ Amazon Best Sellers
• 10,000 sq. ft. in-house photo and video studio expansion

Media Features

Our visibility has grown significantly over the years, especially thanks to our dedicated Retail Team. We’re proud to have been featured on major media platforms, including 8 retail TV segments in 2023, with appearances on shows like Good Morning America, The View, and Mark & Kelly.

A Continued Commitment to Excellence & A Look Ahead

At Wholesome Goods, excellence is central to everything we do. As we grow, our focus remains on innovation, quality, and expanding our offerings to meet the ever-evolving needs of our customers.

So what’s next? Let’s just say we’re keeping our eyes on the prize…

• Pawsitively Exciting: PupGrade will be exhibiting at Global Pet Expo 2025.
• New Partnerships: Exploring new retail partners to expand our reach.
• Match Made in Dog Heaven: PupGrade products will soon be available at Walmart!

And there’s so much more going on behind the scenes! So stay tuned!

With Gratitude, We Look Forward

As we wrap up this celebration of seven truly wholesome years, we can’t help but feel an incredible sense of gratitude. This milestone isn’t just about the numbers—it’s about the people.

To Our Amazing Customers: Thank you for welcoming our Wholesome brands into your homes and lives (and your doggo’s lives).

To Our Dedicated Team: Your hard work, dedication, and creativity are the driving force behind Wholesome Goods.

To Our Valued Partners: Thank you for believing in our vision and collaborating with us to bring Wholesome Goods to the world.

Here’s to many more years of shared success, exciting adventures, and wholesome living! 🥂