Everyday brands,
under one roof.
Wholesome Goods is a Tampa Bay collective of direct-to-consumer brands in skin, wellness, pet and home.
12
Brands in the collective
5
National retail partners
4
Categories, from skin care to pet
1
One team behind every brand
Our philosophy
We’re a family of direct-to-consumer brands setting the standard for a better retail experience. We design for real life, at home and on the shelf, and we keep improving what we build.
The Wholesome Goods team, Clearwater
Brown pelican, Clearwater Harbor
I.
Acquired with care
We buy founder-built brands with loyal customers, and keep the products, people and promises that earned them.
Sabal palmetto, the state tree
II.
Shared strength
Each brand keeps its own voice and draws on one team for supply chain, fulfillment, marketing and retail.
Egmont Key Light, Tampa Bay
III.
Always improving
We invest in product, service and growth across every brand, and keep making each one a little better, year after year.
The portfolio
For founders
Considering the next chapter for your brand?
We acquire founder-built brands we’d be proud to own, and we’re straightforward about how it works. Every conversation is confidential.
1
Introduction
A private first call about your brand, your customers and what you want next.
2
Evaluation
Measured, founder-friendly diligence. We study the product as closely as the numbers.
3
Offer
A clear written offer, on terms you can read in a single sitting.
∞
Stewardship
We grow through DTC, marketplaces and national retail, and keep what made it good.
Culture
Fitting in is for sardines.
We’re a team of passionate freethinkers. We work hard to empower the positive in everything we do, from healthy choices to sustainable causes, and we see belly-laughing with coworkers as a daily must-do.
